LA: The Son Ofthe Village
MISSION
My name is Luis Alberto aka The Son Ofthe Village. I am here to explore the intersection of environment, discipline, and creativity. I believe that by sharing an honest story of personal evolution—one rooted in the diverse culture of LA, shaped by the path of Village Style Kung Fu, and told through the voice of hip-hop—we can empower a community to pursue its own transformation. Our mission is to be a testament to the idea that no matter where you start, you have the power to build a life of purpose and strength.
VALUES
Authentic Roots: Staying true to my foundation. My perspective is proudly shaped by the diversity of Los Angeles, and I am committed to sharing that authentic lens with the world.
Mindful Discipline: My practice is a guide. I embrace the lessons of focus, harmony, and self-control found in martial arts as the essential tools for navigating the modern world.
Growth in the Struggle: I believe that winning is born from losing. I embrace challenges as the primary catalyst for growth and I am transparent about the hard work required to reach new levels of understanding.
Building the Village: This is more than a brand; we are a community. I am committed to creating a space where stories can be shared, connections can be made, and we can all be inspired to continue our journey.
THE SON OFTHE VILLAGE
Where does true strength come from? Is it from the city that raises you, the discipline you practice, or the art you create? For me, it’s the powerful intersection of all three.
My perspective was born on the vibrant streets of Los Angeles. This channel, my brand, is a look at the world through that unique LA lens—a foundation of diversity and an open mind. But while the city built my foundation, the path of Village Style Kung Fu is providing the discipline. Through the study of martial arts—mainly Village Style Kung Fu with Sifu Gus and The Village, which is heavily influenced by Shaolin and Wudang wisdom—I am learning discipline and perseverance. I am on a journey to become the best version of myself, and I'm sharing every lesson in focus, harmony, and self-control with you.
Everything you'll see here—from our YouTube episodes to my expression through art—is my way of translating that experience. It’s the voice of my journey, heavily influenced by the energy of South Central and the classic hip-hop I grew up on.
This is an invitation to explore that path with me.
To follow this journey of discipline and creative expression, subscribe to our YouTube channel and find us across social media. Keep up with everything we're building by signing up for the newsletter at sonofthevillage.com
NEWSLETTERS COMING SOON!
